Telford and Wrekin CCG welcome Change4Life roadshow in Telford – to help families take control of their children’s snacking

Telford and Wrekin CCG welcome Change4Life roadshow in Telford – to help families take control of their children’s snacking

Families in Telford will get tips for healthier snacking when Public Health England’s (PHE)  Change4Life roadshow comes to Telford Extra Tesco, Wrekin Retail Park, Arleston in Telford this Wednesday, 31 January. The roadshow will be open from 9.30am to 5.30pm.

The Change4Life roadshow is visiting 30 supermarkets and 14 shopping centres nationwide, encouraging parents to “Look for 100 calorie snacks, 2 a day max”. This is because half the sugar children consume, currently around 7 sugar cubes a day, comes from unhealthy snacks and sugary drinks, leading to obesity and dental decay. Recent data show 24.2% of 4- to 5-year-olds (Reception Year) are overweight or obese in the West Midlands region, increasing to 37.1% in 10- to 11-year-olds (Year 6).

Dr Jo Leahy, local GP and Chair of Telford and Wrekin Clinical Commissioning Group (CCG) said:

“This is a great opportunity for our local families to drop by the Change4Life stand and find out how they can make sure that they take control of their children’s snacking and reduce their overall sugar intake.

“As part of our local ‘Take Care Telford’ initiative, we encourage all families to participate, make sure they download the food scanner app and sign up to Change4life to help make healthier food choices in the future.”

Dr Lola Abudu, PHE West Midlands Director of Health and Wellbeing, said: “Changing our children’s snacking habits can be a real challenge and we want to make it easier for families to find healthier options. By asking parents to Look for 100 calories snacks, two a day max, we’re helping them to give heathier snacks, while giving them less frequently.”

At the event, families will see live demonstrations of the new Change4Life ‘Food Scanner’ app; which works by scanning the barcode of products and helps bring food labels to life by highlighting the number of calories, as well as how much sugar, saturated fat and salt is in everyday food and drinks. Families will also be shown how to swap to healthier snack options using front of pack ‘traffic light’ labels.

On the day, parents can sign up to Change4Life for additional support and money-off vouchers to help them try healthier snack options, including malt loaf, lower sugar fromage frais, and drinks with no added sugar.

With selected supermarkets signposting parents to healthier snacks and special offers, including fruit and vegetables, Change4Life is making it easy and simple for the whole family to “Look for 100 calorie snacks, 2 a day max.”

The recommended daily maximum is no more than 5 cubes of sugar for 4- to 6-year-olds and no more than 6 cubes for 7- to 10-year-olds per day.